TRANSITION

CLARIANT PIGMENTS

AND HEUBACH MERGE

INTO A PIGMENT

POWERHOUSE

DEDICATED TO GLOBAL

RESPONSIBILITY

AND FAIRNESS

Transitions are a necessary part of life, be it in relationships, business, or civilization as a whole. The key to mastering them is to turn them into opportunities: for new forms of cooperation, for new types of innovation and, ultimately, for new and better kinds of growth.

Merging two businesses can be just as challenging as merging two families or integrating new sources of energy into existing economic patterns. But the rewards, too, can be just as high. For the businesses themselves, for their managements, R&D experts and manufacturing teams – and of course for their customers.

When Clariant Pigments and Heubach merged, market analysts mainly saw it as the birth of the world’s biggest pigment provider. While this is true and by no means irrelevant, at a more basic level, something much simpler happened: People who love pigments joined hands and started working together as one – to offer Heubach’s customers beautiful, well-made and sustainable colors.

TRANSITION

CLARIANT

PIGMENTS

AND HEUBACH

MERGE INTO

A PIGMENT

POWERHOUSE

DEDICATED

TO GLOBAL

RESPONSIBILITY

AND FAIRNESS

Transitions are a necessary part of life, be it in relationships, business, or civilization as a whole. The key to mastering them is to turn them into opportunities: for new forms of cooperation, for new types of innovation and, ultimately, for new and better kinds of growth.

Merging two businesses can be just as challenging as merging two families or integrating new sources of energy into existing economic patterns. But the rewards, too, can be just as high. For the businesses themselves, for their managements, R&D experts and manufacturing teams – and of course for their customers.

When Clariant Pigments and Heubach merged, market analysts mainly saw it as the birth of the world’s biggest pigment provider. While this is true and by no means irrelevant, at a more basic level, something much simpler happened: People who love pigments joined hands and started working together as one – to offer Heubach’s customers beautiful, well-made and sustainable colors.

THERE IS NO
PLANET B

Time to
switch to
plan B for
planet A

We go through life with the reassuring knowledge that we can have whatever we want, from unlimited supply, and that things that break can either be repaired or simply replaced. This is true for smaller items like dishes, eyeglasses, or worn-out shoes. Even if our car breaks down in a way that can’t be mended, there’s always the possibility of getting a new one.

This voracious consumption of resources, along with carelessly neglecting environmental, social, and ethical affairs, is typical »plan A« ideology we have been used to for all too long.

However, when it comes to our planet, which some of us affectionately like to call Mother Earth, this thinking doesn’t work.

There is no super glue we can put Earth back together with. No shoe repairs shop we can take it to. No trusted mechanic who will take a knowing look under its hood. There is also no cosmic department store, online shop, or Earth dealership where we can simply get a new one.

There is just this one: our planet A. Space scientists say there might be many more just like it out there. But until we’ve found a way of reaching them that’s neither here nor there. No, for the time being we seem to be stuck with the one we have and can’t pin our hopes on planet B. And that’s why, to take better care of it and keep it in good shape, it’s time for all of us to switch to »plan B«.

THERE IS NO
PLANET B

Time to

switch to

plan B for

planet A

We go through life with the reassuring knowledge that we can have whatever we want, from unlimited supply, and that things that break can either be repaired or simply replaced. This is true for smaller items like dishes, eyeglasses, or worn-out shoes. Even if our car breaks down in a way that can’t be mended, there’s always the possibility of getting a new one.

This voracious consumption of resources, along with carelessly neglecting environmental, social, and ethical affairs, is typical »plan A« ideology we have been used to for all too long.

However, when it comes to our planet, which some of us affectionately like to call Mother Earth, this thinking doesn’t work.

There is no super glue we can put Earth back together with. No shoe repairs shop we can take it to. No trusted mechanic who will take a knowing look under its hood. There is also no cosmic department store, online shop, or Earth dealership where we can simply get a new one.

There is just this one: our planet A. Space scientists say there might be many more just like it out there. But until we’ve found a way of reaching them that’s neither here nor there. No, for the time being we seem to be stuck with the one we have and can’t pin our hopes on planet B. And that’s why, to take better care of it and keep it in good shape, it’s time for all of us to switch to »plan B«.

Switching to plan B means we must urgently find, explore, and pursue new ways of thinking, living, and behaving, and this may seem scary at first. But like any type of change, following plan B for planet A is also full of opportunities.

The opportunities lie in progressive concepts like green energy, digitalization, and fair trade. Though often still in a fledgling state, they have the potential to not just save the planet. They can also do a lot to make our daily lives on this planet safer and better – including the way we drive, paint, and enjoy our cars. Ultimately, switching to plan B may even take us a big step forward to justice, peace, and freedom on our planet A.

THERE IS NO PLANET B

Time to switch
to plan B
for planet A

Switching to plan B means we must urgently find, explore, and pursue new ways of thinking, living, and behaving, and this may seem scary at first. But like any type of change, following plan B for planet A is also full of opportunities.

The opportunities lie in progressive concepts like green energy, digitalization, and fair trade. Though often still in a fledgling state, they have the potential to not just save the planet. They can also do a lot to make our daily lives on this planet safer and better – including the way we drive, paint, and enjoy our cars. Ultimately, switching to plan B may even take us a big step forward to justice, peace, and freedom on our planet A.

THERE IS NO

PLANET B

Time to

switch to plan B for

planet A

THE BEAUTIFUL
COLORS

of sea
and nature

To know where you’re going, you must know where you come from. We, and maybe all living things on Earth, come from the sea. When, long ago, our fishlike ancestors moved onto land and started walking on their fins, it set the stage for a world of boundless biodiversity. And wherever we walk on our former fins and whatever new paths we follow: The sea remains our home.

The sea is also home to a beautiful universe of colors. From corals to anemones to parrot fish: Tropical reefs harbor a swirling diversity of hues that rival the most extravagant tones of an automotive coatings show. Yet reefs also serve as a literal color test for climate change, bleaching and fading when oceans get too warm.

At the same time, new flecks of color wash up on beaches and other unwanted places – made of mismanaged marine debris. Marine coatings, too, can add to the oceans’ load when their binders release toxic ingredients by design or become brittle and flake off into the sea. That’s why the coatings should not only be of high quality but their ingredients as sustainable as possible.

Meanwhile, coatings also play an essential role in protecting the hulls of ships and other marine surfaces, extending their life and the time they can be used in a circular economy. It’s a sustainable role coatings play not just in global transportation but also in the realm of science – where deep-sea submersibles explore more and more of our beautiful ocean home.

THE BEAUTIFUL

COLORS

of sea

and nature

To know where you’re going, you must know where you come from. We, and maybe all living things on Earth, come from the sea. When, long ago, our fishlike ancestors moved onto land and started walking on their fins, it set the stage for a world of boundless biodiversity. And wherever we walk on our former fins and whatever new paths we follow: The sea remains our home.

The sea is also home to a beautiful universe of colors. From corals to anemones to parrot fish: Tropical reefs harbor a swirling diversity of hues that rival the most extravagant tones of an automotive coatings show. Yet reefs also serve as a literal color test for climate change, bleaching and fading when oceans get too warm.

At the same time, new flecks of color wash up on beaches and other unwanted places – made of mismanaged marine debris. Marine coatings, too, can add to the oceans’ load when their binders release toxic ingredients by design or become brittle and flake off into the sea. That’s why the coatings should not only be of high quality but their ingredients as sustainable as possible.

Meanwhile, coatings also play an essential role in protecting the hulls of ships and other marine surfaces, extending their life and the time they can be used in a circular economy. It’s a sustainable role coatings play not just in global transportation but also in the realm of science – where deep-sea submersibles explore more and more of our beautiful ocean home.

THE BEAUTIFUL

COLORS

of sea

and nature

THE BEAUTIFUL

COLORS

of sea

and nature

There may be no planet B in the real world. But in the digitized realms of virtual reality, there aren’t just planets B, C and D but more alternative worlds than any alphabet has letters. And, as the very page in front of you shows, digitalization can do far more than create a new »metaverse« of virtual games and recreations.

There’s nothing to be said against expanding our inner horizon by leading a colorful second life as an avatar. But perhaps even more interesting is how our new ability to create digital »twins« can help us solve our real-world challenges. Take these words you’re reading, for example. In the last edition of our Trendbook, they were still set in print, as were all the accompanying images and illustrations. In this edition, you are either reading them in a PDF or on our website, and thus in the »immaterial« form of pixels.

There are several reasons why we decided to take this step. And one of the foremost ones is sustainability. Being creators of highly real and touchable products ourselves, we sincerely appreciate the benefits of a printed book. Yet weighing these against the energy and resources saved by switching to »digital«, both when it comes to manufacture and distribution,
we ultimately opted for change. It
is one of the many ways in which,
at Heubach, we try to preserve planet A by leveraging the benefits of digitalization.

HELPING PRESERVE
PLANET A

BY TAPPING
THE RESOURCES
OF UNIVERSE B

HELPING

PRESERVE

PLANET A

BY TAPPING

THE RESOURCES

OF UNIVERSE B

HELPING PRESERVE

PLANET A

BY TAPPING

THE RESOURCES

OF UNIVERSE B

DIGITALIZATION MEANS DEMATERIALIZATION AND, THUS, DECARBONIZATION:

Both our digital trendbook and virtual car color configurator help save CO₂. »Digital« also helps
us trace our sustainable
raw materials.

HELPING

PRESERVE

PLANET A

BY TAPPING

THE RESOURCES

OF UNIVERSE B

DIGITALIZATION
MEANS DEMATERIALIZATION AND, THUS, DECARBONIZATION:

Both our digital trendbook and virtual car color configurator help save CO₂. »Digital« also helps us trace our sustainable raw materials.

GREEN ENERGY
FOR EVERYONE

THE BASIS
OF ANY
PLAN B

While digitalization can be a real alternative to using precious resources, it still requires energy – often even a lot of it. That’s why it’s so crucial that green energy becomes widely available across planet A: whether it’s used for running computers, cars or the production of pigments and paints.

Some of the most high-flying ideas for generating green energy include harvesting wind power at high altitudes and solar power in outer space. Meanwhile, down here on Earth, global sales of electric cars are finally taking off. According to estimates from the International Energy Agency, 13% of all new cars sold in 2022 were electric. If the trend holds, cars may reach the lofty goal of net-zero emissions by 2050.*

Another hot contender for paving the road to net-zero is hydrogen. To do so, however, the versatile energy carrier must be much more widely produced using green energy, such as solar, wind or water power. At the same time, all these sustainable advances must become more generally available to all societies and income levels to really keep us from wishing we had a planet B.

GREEN ENERGY

FOR EVERYONE

THE BASIS

OF ANY

PLAN B

While digitalization can be a real alternative to using precious resources, it still requires energy – often even a lot of it. That’s why it’s so crucial that green energy becomes widely available across planet A: whether it’s used for running computers, cars or the production of pigments and paints.

Some of the most high-flying ideas for generating green energy include harvesting wind power at high altitudes and solar power in outer space. Meanwhile, down here on Earth, global sales of electric cars are finally taking off. According to estimates from the International Energy Agency, 13% of all new cars sold in 2022 were electric. If the trend holds, cars may reach the lofty goal of net-zero emissions by 2050.*

Another hot contender for paving the road to net-zero is hydrogen. To do so, however, the versatile energy carrier must be much more widely produced using green energy, such as solar, wind or water power. At the same time, all these sustainable advances must become more generally available to all societies and income levels to really keep us from wishing we had a planet B.

GREEN ENERGY
FOR EVERYONE

THE BASIS
OF ANY
PLAN B

GREEN ENERGY
FOR EVERYONE

THE BASIS
OF ANY
PLAN B

TAKING
A BEE-LINE

to the

future

TAKING
A BEE-LINE

to the

future

HOW SAVING

THE PLANET

creates

better safety

in every sense

Wind, sea, heat & fire: The enormous energy the forces of nature hold can turn against us if we don’t put the world back in balance. Being more mindful of life and nature’s needs can also increase our safety and well-being in other respects.

Scientists are just finding out that what we eat, and the way the microbes in our gut digest it, might not just influence our health but how we think, feel and act.* More reason to pay closer attention to how we grow, raise, and process our food, because what goes in there has even greater relevance for our physical and mental well-being than ever imagined.

In the mobility sector, green innovations in how cars are powered go hand in hand with advances in vehicle safety – such as driver assist technology, pedestrian detection and 360° camera views. In mobility, too, the ingredients that go into materials become increasingly important, whether used on the in- or exterior.

At Heubach, we are proud to adhere to high standards in this respect, both regarding the production safety of our pigments and their safety in processing and use.

HOW SAVING

THE PLANET

creates

better safety

in every sense

Wind, sea, heat & fire: The enormous energy the forces of nature hold can turn against us if we don’t put the world back in balance. Being more mindful of life and nature’s needs can also increase our safety and well-being in other respects.

Scientists are just finding out that what we eat, and the way the microbes in our gut digest it, might not just influence our health but how we think, feel and act.* More reason to pay closer attention to how we grow, raise, and process our food, because what goes in there has even greater relevance for our physical and mental well-being than ever imagined.

In the mobility sector, green innovations in how cars are powered go hand in hand with advances in vehicle safety – such as driver assist technology, pedestrian detection and 360° camera views. In mobility, too, the ingredients that go into materials become increasingly important, whether used on the in- or exterior.

At Heubach, we are proud to adhere to high standards in this respect, both regarding the production safety of our pigments and their safety in processing and use.

HOW SAVING

THE PLANET

creates

better safety

in every sense

HOW SAVING

THE PLANET

creates

better safety

in every sense

WHAT GLOBAL FAIR TRADE

has to do with

worldwide

sustainability

Saving planet A can only work if we all pitch in. And this kind of global solidarity can only be achieved if nobody feels left out or disrespected.

That’s why ensuring fair trade and work conditions across the globe is such a crucial part of organizing its rescue. Economic fairness starts with the abolition of child labor and exploitative work practices. It extends to closing pay and power gaps. And it includes a global financial system that provides a level playing field for all – be they citizens or societies. Only then can these be expected to all pull in the same direction and share in a global effort for the greater common good.

Equal access to mobility is part of this global fair deal. And equal doesn’t just mean being able to sort out some rudimentary, cumbersome, and perhaps even unsafe way of getting from A to B.

It can also mean enjoying the freedom, convenience and even the colorful means of self-expression that cars and other vehicles can represent. Always provided the joy they bring doesn’t put an excessive burden on the rest of society.

Heubach supports the United Nations Global Compact and its ten principles regarding human rights, labor, the environment and anti-corruption. We are also committed to the UN’s Sustainable Development Goals (SDGs) and engage to promote them with our business.

WHAT GLOBAL

AIR TRADE

has to do with

worldwide

sustainability

That’s why ensuring fair trade and work conditions across the globe is such a crucial part of organizing its rescue. Economic fairness starts with the abolition of child labor and exploitative work practices. It extends to closing pay and power gaps. And it includes a global financial system that provides a level playing field for all – be they citizens or societies. Only then can these be expected to all pull in the same direction and share in a global effort for the greater common good.

Equal access to mobility is part of this global fair deal. And equal doesn’t just mean being able to sort out some rudimentary, cumbersome, and perhaps even unsafe way of getting from A to B.

Saving planet A can only work if we all pitch in. And this kind of global solidarity can only be achieved if nobody feels left out or disrespected.

It can also mean enjoying the freedom, convenience and even the colorful means of self-expression that cars and other vehicles can represent. Always provided the joy they bring doesn’t put an excessive burden on the rest of society.

Heubach supports the United Nations Global Compact and its ten principles regarding human rights, labor, the environment and anti-corruption. We are also committed to the UN’s Sustainable Development Goals (SDGs) and engage to promote them with our business.

WHAT GLOBAL FAIR TRADE

has to do with

worldwide

sustainability

WHAT GLOBAL

FAIR TRADE

has to do with

worldwide

sustainability

Freedom means liberty from oppression, aggression, and from other people telling you how to think, dress and behave.

In this regard, the fact that there is no planet B mainly means we should all do our best to get peacefully along on this one. Colors can be powerful symbols of freedom, whether adorning banners, rainbows, or discarded emblems of repression. At the same time, respecting the freedom of others includes being tolerant of their customs and perspectives, even if these are colored by different beliefs and opinions than our own.

Green energy, digitalization, safety-enhancing innovations, fair trade: If used wisely, all these elements can contribute to a better, more sustainable, and perhaps even more peaceful life on planet A.

Together, and in combination with many other social and technical steps forward, they can add up to humanity’s plan B. Then, up on firm ground as in the swirling jumble of tropical reefs and lagoons, can life once more be lightheartedly enjoyed in all its colorful splendor and variety. Worry can give way to delight – and restraint give way to freedom.

THE MANY

BOLD COLORS

of liberty
and
freedom

In this regard, the fact that there is no planet B mainly means we should all do our best to get peacefully along on this one. Colors can be powerful symbols of freedom, whether adorning banners, rainbows, or discarded emblems of repression. At the same time, respecting the freedom of others includes being tolerant of their customs and perspectives, even if these are colored by different beliefs and opinions than our own.

Green energy, digitalization, safety-enhancing innovations, fair trade: If used wisely, all these elements can contribute to a better, more sustainable, and perhaps even more peaceful life on planet A.

Freedom means liberty from oppression, aggression, and from other people telling you how to think, dress and behave.

Together, and in combination with many other social and technical steps forward, they can add up to humanity’s plan B. Then, up on firm ground as in the swirling jumble of tropical reefs and lagoons, can life once more be lightheartedly enjoyed in all its colorful splendor and variety. Worry can give way to delight – and restraint give way to freedom.

THE MANY

BOLD COLORS

of liberty

and

freedom

FREEDOM CAN

TAKE MANY

FORMS: from the

basic human right

of living as one

wishes to the wind

blowing in the hair

of an adventurous

traveler.

THE MANY

BOLD COLORS

of liberty

and

freedom